#Holmies

"Women Are Made To Be Loved, Not To Be Understood”

[Noun F] From the eng. Homies + Holmes

A bold, sophisticated, modern, and feminine woman who asserts her identity through her image.

#Holmies is the affectionate nickname Loraine uses for her customers. This concept originated as a play on words between her last name, Holmes, and the English term "homie" (a person from a fraternity or religion who participates in the same movement, or a colleague who accompanies their friends in their activities). It's a way to create a community around the brand, an element of recognition and belonging.